(L-R) TMB crew: Jessica Porter, Erika Brooks Adickman, Katie Durko, Me, Hannah Torrey and Dana Poblete.
This post has been sponsored by COVERGIRL. The opinions expressed are my own.
Fun fact about The Makeup Blogger: We’ve been around since 2008! Just to remind you how long ago that is… that was the year when the first African American President was just elected, Beauty Vloggers were just starting to expolde and maxi dresses paired with gladiator sandals were the unofficial uniform for female urbanites.
Eight years later, we’re celebrating our website relaunch. Confused yet? Read on.
For the longest time, I was jet-setting around the country enhancing the faces of some truly incredible people (including the President!). But as a defunct journalist turned makeup artist, I’ve always wanted an outlet that would enable me to express my inner wannabe writer while continuing to obsess over how to harmoniously blend a charcoal smokey eye with the perfect Hot Lip Lipstick.
So last fall, I hired a business coach who specializes in working with female entrepreneurs. I wanted to start my own website because: see above reference. Serendipitously, my coach connected me with Christina Farrell, a fellow makeup artist who started The Makeup Blogger in 2008 and was looking for the right person to take over the website as she embarked on her new chapter of becoming a self-help writer. I officially became the new proprietor of The Makeup Blogger on November 24th, 2015.
Now, most people assumed that being a makeup artist running a site called The Makeup Blogger I’d be all over tutorials and product reviews like a crazy woman. I love a good bold lip video, but I also wanted to make sure the most important part of the brand was that it reflects the dynamic range of women I engage with on a day-to-day basis — as a person and as a makeup artist. As an individual who’s been fortunate enough to be exposed to lots of dynamic individuals and clients, I see common threads in our humanity, specifically in relation to how much stock we put in our outer appearance, as well as how we perceive (or misperceive) ourselves and others.
Whether you’re a celebrity with a glam squad, socialite or budding professional I’ve observed that all the beauty objectives are the same. I desperately want people to see past the facades, despite the curated lives we post on our Instagram feeds. At the same time — let’s face it — some people are just more aesthetically inclined and fabulous than others. And therein lies the nuanced conundrum we must navigate.
After almost of year of working on what has been one of the biggest Before + After projects of my life (including completely rebranding the site and driving my graphic designer and a host of others insane), I was finally pleased about what had been accomplished.
Having achieved such a feat, what’s a girl to do? Naturally, it was time to host a soft launch party with my superstar team of badass women, friends, family and industry colleagues!
This party was a BIG DEAL. Those close and dear to me have heard the dramatic, unending mishaps of a makeup artist who had to Google too many terms from her web developer. The party had to be super fun to offset the grief I had inflicted upon others who were forced to listen to me freak out ad nauseum.
And of course, for The Makeup Blogger coming-out party, my makeup had to be flawless (because there would be too much irony if it wasn’t). I always want my makeup to be long lasting, especially for a celebratory occasion where the night can take you anywhere. I opted to prep my skin with COVERGIRL’S Simply Ageless Foundation Primer. I then layered on COVERGIRL’S Simply Ageless 3-in-1 Liquid Foundation, which has a nice whipped formula that’s easy to blend. It felt moisturizing, buildable and certainly evened out the tone of my skin. With these two products as my base, I instantly looked more awake, refreshed and collected. Which is awesome because…
Getting ready with my COVERGIRL products.
I got a last-minute call from the party venue and they requested I arrive earlier to resolve some “minor” (i.e. to me, major) details. Unfortunately, this left me less time for my makeup ritual. When you’re in a panic and need to make it look like you made an effort, throw on a bold lip! I threw on a matte fuchsia lip, smudged on an eyeshadow crayon and applied tons of mascara and was out the door. When unanticipated logistical party challenges happen, you just have to hope for the best. Fortunately, I had my game face on.
The party marked a new beginning for The Makeup Blogger. As women, it’s more important than ever that we celebrate our achievements and support one another. In addition to makeup tips, I’m thrilled to create a space for women have a more conscious conversation about the complex notion of beauty in our society. Excited for all the wonderful things to come, stay tuned… you won’t be disappointed!